Audience Research

You have provided a clear analysis of your questionnaires and drawn upon some of this analysis to inform your production. Well done. You should now include your focus group findings.

Textual Analysis

Hina, your textual analysis demonstrates a sound understanding of the effects of the key presentational devices and the ways in which genre is conveyed. You also show a good understanding of how audiences are targeted. Well done.

NME & Q Comparison

Magazines NME and Q both use various presentational devices to target their audience. The magazine Q has a masthead which uses the colours red and white. The use of these specific colours makes the masthead stand out more and makes it eye-catching. At the bottom of the masthead, there is a puff which says "Britains biggest music magazine". This puff makes the magazine seem trustworthy as it has been claimed to be one of the best in britain. Also the use of white in the masthead makes the magazine look simple and plain, appealing to older and more mature audiences. In the same way NME also has red and white in the masthead but in lesser extent than Q. The use of colour red also helps the magazine standout from others and is very eye-catching, this is very important as all magazines are placed next to one another in the stores and this then leads to competition between them. Therefore it is extremely vital for a magazine to standout from others so consumers can purchase it. Additionally magazine Q uses a main image of more older celebrities and the age of the characters may make the magazine more appealing for older audiences. The main image is quite large compared to other images and texts, this draws more attention to it and suggests that the main article will be based on it, which is the most important aspect of a magazine.
The costumes/props of the celebrities in magazine Q are also more sophisticated and this may make the magazine even more appealing for older audiences. In addition, magazine NME's main image is of younger celebrity characters, therefore appealing more to younger audiences. The band members are wearing jean jackets and holding guitars, which are costumes and props which are generally associated to the Indie and rock genre. The main coverline of magazine Q is "The song writers", this suggests that the magazine is more likely to attract audiences who would take interest in getting to know more about song writers. This will attract older audiences as younger audiences may not be interested in reading about song writers. The main coverline is in gold and bold typography, making the magazine more stylish and eye-catching. The main coverline of magazine NME is "the view", this could possibly be the name of the band, again drawing attention to the actually image. The targeted audience for this magazine would possible be indie/rock fans, as this type of genre appeals to the younger generation. The other coverlines in magazine Q mention the names of artists like James Blunt. This attracts audiences that like pop music as these are well known names. The use

Focus Group Questions

These are questions for the focus group which help me find out what people would like to see in my music magazine.
1) Does the title 'Neon' appeal to you?
2) What colours do you think would suit a R&B music magazine?
3) What do you think the main article should consisit of?
4) What inspires you when reading a music magazine?
5) What is the most important feature of a music magazine?

Here are some examples of existing R&B music magazines:























I used these examples of existing music magazines as a template for my own magazine, as I analysed each one of them to help me construct my own.

Textual analysis of XXL

The hip hop magazine that I will be analysing is XXL. In terms of presentational devices the magazine consists of a masthead, puff, coverlines , a main coverline and a main image.
Firstly the masthead XXL is written in capitals filled with dimonds and this relates with wealth and bling. The background of the masthead is red which suggests wealth and passion. The masthead is also quite large and draws the readers attention due to the style it has been made. This is then reinforced by the main image of Lil Wayne and Baby who are rappers wearing multiple chains(bling) and props. This also represents the sterotypical image of the rappers and meets the audiences expectations.
The background is hardly on display as the main image and the writing covers most of it. The main image of the famous rappers Baby and Lil Wayne topless suggests courage and them being tough. Also their pose/posture implies arrogance and also as they are looking down at the camera shows they seem more superior. Their bodies are covered with tattos which suggests wealth as tattos are very expensive and the chains symbolise wealth and the "gangster" image. This aspect of the main image meets the conventions of hip-hop and a hip-hop magazine.
The fact that Baby has his arm around Lil Wayne as if he is hugging him shows support and love for each other and protection which subverts black male characteristics but also the typical hip hop representations. The fact that Baby’s arm is around Lil Wayne creates positivity about hip-hop which shadows the negative stereotypes associated with hip hop through audiences awareness.
The coverlines of the magazine lists different music artists which show various artists that will be included in the magazine. This persuades audiences to purchase the magazine even if they aren’t interested in the artists in the main image, they may be interested in one artist included in the coverline therefore they would have to purchase the magazine.
There is also a puff included in the magazine which persuades audiences to purchase the magazine. One of the puffs “A decade of dominance” includes alliteration which makes it memorable and stays in the audiences mind. There is also another puff used "10th Anniversary”.
The main sell lines are also quite big and white, which draws the readers attention and is eye-catching. The sell lines meantion other artists and promotes them, they are all Hip Hop and R&B artists of the same genres. The slogan suggests they are the best as it says "survival of the fittest". Baby also has Lil Wayne's face tattoed on his chest and this could symbolise that he looks up to him and sees him as an idol/role model.

• Genre - Hip Hop
• Mast head - XXL
• Main image - baby and lil Wayne
• Cover lines - interviews with various artist
• Puff - our biggest issue ever a decade of dominance - alliteration
• Other images - background
• Typography - bold
• Props- hats, rings, chains and watches

Questionnaire results

Powerpoint Questionaire

View more presentations from guest3749edb.

Here are the results of my questionnaire presented in a powerpoint slideshow. My questionnaire consisted of 12 questions and I have used various different types of graphs to present my results.